Innovation knows no boundaries.


Business assumptions that were made when a product or service offering first went to market may not fit the future. If the core offering is wavering and there is limited understanding of industry trends, target markets, changing customer needs and what it takes to move the business in the right direction then it’s going to be difficult to develop new clients and profitable sales. At TopTactic, we help you understand your business’ current state, gain insights into challenges and priorities, set out strategies and initiatives for the future based on an improved value proposition and develop a plan to help set the company up as an adaptive business.

Who We Are

TopTactic is a network of independent advisors and dedicated professionals that will help you take a critical look at your core business offering and go-to-market strategies. We exist to help any type of business deal with the challenges of sustainability and growth. We have extensive experience across technical, operational, sales and marketing functions within start-ups, early stage and pre-IPO ventures. Our specialty is aimed at the information technology sector and helping businesses bring on-line services to the enterprise.

Our Specialty

Trying to deliver an innovative idea to the enterprise using an on-line paradigm? We can help you work through the core elements and determine an optimal commercial model. Whether your on-line service or platform includes mobility, social media or other supplements, we help you refine your value proposition. We can assess or develop strategies and initiatives, help you re-educate or restructure a direct sales force, leverage a partner channel and set up internal systems that will ultimately contribute to revenue, profit and client growth.

* News & opinions provided by Australian IT, Business Insider SAI, Gartner, GigaOM, Reuters, Stuff.co.nz, TechCrunch, Techworld, TopTactic and ZDNet Australia.